When answering the various questions for our evaluation, we realised that audience research will be an important factor when we are answering these questions. So over the last few days I have been conducting some basic audience research which hopefully will help my group in the evaulation.
First I looked at the genre that I believed our film to be. I thought that if it was given a defined genre it would come somewhere between a thriller and action film.
Thriller
As can be seen above, thriller movies are most popular with those under the age of 25, however there is still possible audiences in the older age range. So when creating a thriller opening you must consider almost all age groups, however a particular focus should be made in attracting a younger audience of ages 25 and under.
As for gender, one might expect that thrillers are preferred by males however statistics actually show that they are actually more popular with females
This means that there may be some focus on attracting a female audience, however the skewness is not great and the whole film should not be changed in hoping to attract the slightly more typical female viewer under 25. However this would be our target audience.
Action
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